MY STORY

My colleagues describe me as professional, reliable, engaged and as an optimist. My friends describe me as personable, energetic, positive and humorous. To my family, I am just Brad. It is with pleasure that I introduce you to myself, my journey and my portfolio. As a recent graduate of Fashion Buying and Brand Management (Hons) from Ravensbourne University London and a new member of the industry, I would like to thank you for taking time to explore my story and my profession. Here you will find my points of expertise, my professional journey thus far and the highlights of my design portfolio.

BUYING & MERCHANDISING

No matter where your business is positioned, getting the right product in the right place at the right time for the best price is critical to the success of any business. Buying and Merchandising is central to that challenge. My BA degree married with my experience thus far has focused on this discipline, allowing me to be at the centre of the action when it comes to range planning, forecasting and cross-collaboration.

PRODUCT DEVELOPMENT

Consumers today are constantly searching for products that are made from beautiful fabrics, constructed with skill and fit their bodies seamlessly. With projects specific to the concept to consumer journey and my experience working with overseas manufacturers, let's keep our end consumer central to the development process.

MARKETING

In order to engage consumers, a business's reason to exist has to be unambiguously clear; standing for something with unwavering authenticity and commitment..  This is where marketing, PR and communications step into the spotlight. Let's start by dreaming about where we want our brand to be, the rest will fall into place.

"Fashion is instant language."

Miuccia Prada